Plumping Lip Cream Launch Temporary Display

Lip is the 3rd largest segment in Color Cosmetics worldwide, however it’s uniquely important to Revlon: They are #1 lip leader in US, Australia, Canada, and South Africa, #2 in Mexico, and growing fast in Japan.

Over half of Millennials own 7+ lipsticks, but Revlon under-indexes with women 25-44. Defending the #1 position is critical. Up and coming, trend-driven brands are driving growth and competitive pressure—new entrants have become strong competitors in key markets Trends drive growth in lip.