Award Winning – Revlon Virtual Mirror
On the 25th March 2021 at the Shop! Awards, the Revlon Superlustrous Spinner won 7 Shop! Trophies.
- Tom Harris – Retail Marketing Best in Show Award
- Pinnacle – Best Shopper Experience Award
- Pinnacle – Best Design & Innovation
- Gold – Large or Department Store
- Gold – Health & Beauty – Permanent
- Gold – Digital Instore, Social & Online
- Bronze – Covid Safe Retail Continuity Product
The Revlon Super Lustrous Department store Spinner, is one of the most unique retail propositions in 2020. It is a combination of traditional retail display design with integrated AR technology that is a first in the Australian and New Zealand department store market.
The “Virtual Mirror” app is a hygienic/sanitary option for customers in the current COVID environment and improved the shoppability of the Super Lustrous range. Customers can identify their best shade of 54 on their lips, without the traditional messy product testing.
The “Virtual Mirror” app is an integrated tool on a new generation of retail display that meets traditional and future customer needs.