Nude By Nature Lip Launch Temporary Floor Display Unit
A colourful impactful display was required to interrupt the foot traffic in stores and achieve the following;
Introduce a new, strategic pillar, leveraging an impulse purchase category
Offer a natural lip make-up alternative, to complete the good for you beauty regime
Consumers needs for non-toxic and humane cosmetics have driven a lot of the new product development at nude by nature and closing this gap with a lip offering was no exception.
A podium style floor stand was designed from the ground up to contain the launch and invite shoppers to try the range. The display is hugely approachable. Shoppers could dwell from 3 sides of the display and interact with the various tester stock in order to discover the new range. The shopper experience at the display was complete and gave a sense of being at a more permanent beauty consultation counter.
The lip launch display has enjoyed excellent results.
Post launch, Nude by Nature successfully entered the top 10 brands within the competitive lip category