Armor All Easy Pop-up FSDU

Armor All Easy Pop-up FSDU

Armor All automotive fragrance range has consistently grown every year. In 2020, Essential Blends was added to their range that focused on floral scents, which were calming, energizing, awakening, crisp, warm, aromatic, fresh, and airy.

The task was to develop an effective FSDU display that could promote, and stock the new range in a compact footprint. The FSDU should scream Armor All and be visible across store.

The Armor All FSDU, was an easy to assemble display for their merchandise team. We designed and developed the FSDU to Pop-up out of the box, using elastic bands and by pre-assembling plastic lugs onto the display, instore setup time was reduced by 50%. The new Modular header allowed an additional row of products to be placed higher, maximizing the displays stockhold.

The Armor All FSDU secured prime front of store position, with its small footprint. The FSDU easily lasted over 2months and the orange and black colors really stood out instore. It was easy to shop and navigate the different scents.